Big Cloud Event

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The 2013 Big Cloud Event is where big cloud buyers come together with big cloud vendors. Unlike most other "cloud" events, all sessions will focus on the trends, needs, and challenges and success stories experienced by large enterprises. 

If you know Andy Schroepfer, you know the content will be new, exciting, and uncensored. This is not a Cloud 101 conference, or 201 for that matter. This is the event where those who kicked the tires in recent years are sharing their wisdom on what to embrace (and avoid) with "BIG" clouds.

Spend a day with us, you will not regret it, or we will refund your ticket!

Save the date for the second annual Big Cloud Event in Las Vegas March 19, 2014.


      • Jeff Kaplan
      • CEO, THINKStrategies
      • Jeff founded THINKstrategies in 2001 as the only independent strategic consulting firm dedicated to helping enterprise IT/business decision-makers, IT solution providers, and technology investors achieve their corporate objectives. Kaplan has 30 years of experience. He helped launch research programs at IDC, Dataquest, and Meta Group before leadership roles at INS and InterOPS.

      • Christian Lewis
      • Principal Cloud Architect, Apollo Group
      • Christian joined Apollo Group in 2009. He oversees the design, architecture, and implmentation/ deployment of Private, Hybird, and Multi-vendor Public Clouds. In the decade prior, he served in different technology leadership roles at Charles Schwab in the database group. Mr. Lewis holds many certifications in Oracle, SQL, and MySQL.

      • Greg Moselle
      • Solutions Architect, Sr. Mgr., Dell Software
      • For the past four years, Greg served as a senior engineer at Enstratius, now a part of Dell Software. His work spanned many enterprise cloud integration projects with Fortune 500 companies across the globe. He specializes in cloud systems engineering and the deployment of cloud management software. He is a native of Minnesota with his Bachelor's degree from St. Thomas. He also has an MSEE from the Naval Postgraduate School.

      • Alison Stienessen
      • Sr. Program Lead, The Thorburn Group
      • Alison joined Thorburn Group in 2012 as the agency's primary business manager with her 14 years of experience cultivating customer relationships. After building her marketing and communications repertoire at top companies including Cargill, Fallon Worldwide, Carmichaeal Lynch, and Carlson Marketing Group, she's accelerating her client's business objectives by employing design-based digital strategies that manage a virtual marketplace, optimize the online customer experience, and build strong, collaborative brand communities.

      • Andrew Schroepfer
      • Founder/CEO, Big Cloud Sales
      • Andy has covered the hosting/SaaS/cloud industry since its inception in the mid 1990s. A VP of Research at both Piper Jaffray and Goldman Sachs before founding Tier1 Research, which he grew and later sold in 2005. Delivered a 200%+ return in 4 years managing Exponential Capital and then 3-years as VP of Enterprise Strategy at Rackspace.

      • Don Rippert
      • Former CTO Accenture
      • Self proclaimed "Chief Slacker" Don Rippert retired in late 2012 after a decorated career in enterprise IT. He is well known for his long-time technology leadership at Accenture including seven years as CTO and earlier as Sr Executive of large deal management. Most recently, Don led privately held NoSQL firm Basho Technologies as CEO.

      • Justin Kershaw
      • IT Leader/CIO, Cargill
      • Justin is the Information Technology Leader responsible for all aspects of IT for Cargill's >$30 Billion/year global Food Ingredients Systems business. With 25 years experience, he joined Cargill in 2012. He spent the previous 6 six years as SVP/CIO of Eaton's $9bn Industrial Sector. Earlier, he held IT leadership roles at W.L. Gore & Assoc., F. Schumacher & Co, and General Electric.

      • Tom Kieffer
      • CEO, Virteva
      • Tom co-founded Virteva in 2005. In 1999, he founded Agiliti, a pioneer in cloud and SaaS, which he led to successful merger with VeriCenter where he remained on the board until the sale to SunGard. Previously, he founded Connect Computer, which merged with Norstan in 1996. Tom is Chair of the Minnesota High Tech Assoc and is on the board of MMOPA and is a member of the Itasca Project.

      • Shalini Raghavan
      • Director, Product Management, FICO
      • Shalini joined FICO in 2012 where she leads analytics product management for end-to-end solutions that integrate full-service, multi-channel capabilities with predictive models and mathematical optimization. She is responsible for market insight, client perspective, and product expertise through all phases of the product analytical lifecycle. She joined from Ecolab as Global Business Analytics Manager. Earlier in her career, she held leadership roles at 3M and Unilever. 

      • Jeff Reich
      • Chief Risk Officer, Layered Tech
      • As Chief Risk Officer at Layered Tech, Jeff Reich is driving the company's security and compliance services and guiding customers' risk mitigation efforts. With more than 30 years of experience, Reich is a well-known risk management and security expert in the hosting market. He holds CRISC, CISSP and CHS-III certifications and is an ISSA Distinguished Fellow. His background includes successful programs across a broad range of risk management and technology.

      • Paul Lundberg
      • Dir. Development, Agosto
      • Lundberg leads Agosto's largest Google development projects, creating custom cloud-based applications, products, mobile apps, and services for customers. He brings 20+ years in application software and systems integration. As an on-call, outsourced, CIO/CTO, he helps clients understand how IT infrastructures can actually deliver advantage by leveraging them as strategic assets for companies. Earlier, he founded speech recognition firm Vocabra and began his career in software engineering with IBM and then MCI Systemhouse.

      • Suraj Nekram
      • President & CEO, Inpensa
      • Suraj is a seasoned finance executive with experience from some of Wall Street's top firms. He is considered a thought leader by many on the topic of Financial Transparency and Enterprise Expense Management. Mr. Nekram founded Inpensa to help F500 firms significantly reduce their overall costs. His vision is to make cost reduction an ongoing function with today's leading organizations. Earlier, Suraj was an executive at Bank of America and Merrill Lynch.

      • Jerry Medin
      • Dir. Products, AppFirst
      • Jerry brings 28 years of industry experience in software and product development. Jerry has been involved with many software efforts over the years and has led and contributed to a variety of user interface designs, and is always looking to improve the overall product line. He is currently working on injecting new ideas into multiple customer scenarios and enjoys hearing about how customers use AppFirst in their daily workflows.

      • Paul Bechel
      • CTO, OLSON
      • As CTO at OLSON, Paul is charged with both technical innovation and quality delivery for client implementations. OLSON, one of the leading independent marketing companies in the country, provides differentiation by utilizing a unique formula for building brand communities - where technology is a key foundational component. His 25 year career began at Accenture and has included multiple roles ranging from program manager to Client Services AD to CIO, and everything in between.

      • John Barnes
      • CTO, Model Metrics, a company
      • John earned a national reputation as a Cloud Computing expert and mobile technology innovator. He has worked since 2005 to bring the value of Cloud Platforms such as AWS,, and Google to the Enterprise. John's team also developed the 2GO platform that enables the Enterprise to take Cloud data to mobile devices and offline. With more than 17 years technology experience, John has held IT positions in F500 companies and worked for software vendors in consulting and sales roles.

      • Cliff Nathanielsz
      • Director, Integrated Solutions, AT&T
      • Cliff is AT&T Premier Client Group's Director of Integrated Solutions for the West and Midwest regions. He leads a team of integrated solution specialists focused on delivering AT&T's Power of the Platform to meet the needs of Enterprise and Mid-Market Clients across 18 states. His career spans leadership roles at Sprint and includes his earning Diamond Club and Circle of Excellence awards.

      • Mike Chuma
      • Dir Global Product Strategy, Digital River
      • Mike leads a talented team of product managers and technologists that provide high impact cloud, subscriptions, and B2B commerce solutions for leading global brands. Mike's team focuses on delivering world class commerce technology and proven strategies enabling organizations to speed their business model transition to meet the needs of the fast-evolving digital landscape.

The Main Event

8:00AM Registration opens. So you may save your appetite for a great lunch (no rubber chicken here), we will serve coffee and lite morning snacks (scrambled eggs & granola/yogurt) while you network.
9:00AM - 9:30AM Welcome! Andy Schroepfer, founder of Big Cloud Sales, will not waste your time rattling off the agenda and such. The opening address will get right into the big cloud landscape and trends. Don't be late!
9:30AM - 10:00AM Big Clouds in Education - Lead Architect at Apollo Group will discuss trends in education, the scale potential of online education and how these contribute to the need for cloud.
10:00AM - 11:15AM Wisdom of the Clouds!!! Leaders from Big Cloud Sales clients will each give a 10-15 minute perspective of big cloud adoption and trends. They might mention their products too, but as they say on TV...without commercials, they wouldn't exist. Presenters include AT&T, Digital River, AppFirst, and LayeredTech.
11:15AM Networking/Restroom/Email Break. (Be quick please!)
11:30AM - 12:15PM Big Clouds & Big Data in Healthcare & Financial Services. Everyone knows the FICO score. You might even know how it is constructed, but you will likely be amazed by the data and infrastructure behind this important score. FICO lives where big decisions are made in financial services. Through innovation, the company also entered the healthcare field with a Medical Adherence Score. This conversation will talk not only about big data and big infrastructure, but the importance of data integrity, low latency, and such at massive scale while FICO moves its platforms to a SaaS model.
12:15PM - 1:30PM Great Food & Brain Food. An amazing Grilled Tenderloin lunch (or grilled Portobello mushrooms) joined with big ideas. During lunch,we will hear from leaders creating the "next big things" on cloud platforms. Examples will span several industries and be sure to capture your imagination of where the Web will be in the years ahead. Look for great insights from Agosto (think Google compute platform), Enstratius (now Dell Software), and Model Metrics (think Force platform). Introduction by Minnesota technology legend Tom Kieffer from Virteva.
1:30PM - 2:00PM Former CTO, for decades, of the world's most recognized Systems Integrator (Don Rippert) will deliver his vision for Fortune 500 adoption based on how they adopted and architected solutions for the past few decades. This is a must see presentation (ok, so are the rest of them!)
2:00PM - 2:30PM Cutting Through the BS to Reap the Real Benefits of the Cloud! Few ideas have been as overhyped as the 'cloud.' Yet, for those companies that truly understand the meaning, business benefits can be significant. But, it isn't about lowering costs. Jeff Kaplan has advised organizations of all sizes nearly every industry for the past decade about how to capitalize on the shift of hardware/software to more powerful 'on-demand' business services. Learn what the Cloud really means to him, the real benefits it can bring to your organization, and how you can maximize its value.
2:30PM Networking/Restroom/Email Break. (Be quick please)
2:45PM - 3:15PM Digital Agencies...the cloud onramp for Fortune 500 firms. For most Fortune 500 firms, their first formal adoption of cloud computing happens through the agency partner of their marketing team. The online counterpart to a SuperBowl ad is only one example of "big" adoption. We will discuss how agencies are looking at and evaluating existing and new cloud solutions to use for their customers. Look for great examples and insight to be shared by this power panel. Speakers include Thorburn Group and OLSON.
3:15PM - 3:45PM Clouds for Corn! Cargill is the world's largest privately held firm and has a history of successful spin-offs through IPOs. Chad Mead leads technology for Cargill and knows how to run an agile technology infrastructure. He will describe what cloud means to Cargill and what it enables this mega firm to accomplish. Format will be an interview of Cargill by Inpensa's CEO.
3:45PM - 4:15PM Former Navy Seal (the evening entertainment) will give an inspiring speech about his unique and amazing experience protecting our country. If you plan to join the evening session, please email to confirm you slot.
4:15PM - 5:30PM Happy Hour on the beautiful patio overlooking Lake Calhoun and the Minneapolis skyline. If there is someone you want to meet, please email, A special thanks to AppFirst for sponsoring the happy hour.
5:30PM Event Closes. Evening Event begins...see below so you don't miss out!

The After Party

5:30PM - 8:30PM Layered Tech is pleased to sponsor a special evening opportunity for a group of attendees at this first annual Big Cloud Event. The evening is with a former Navy Seal who launched an amazing place named Sealed Mindset. Evening event includes a great dinner, tons of excitement and inspiration, and will conclude in time to catch most of the NBA Finals or NHL Stanley Cup game.
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Ticket Type Price Quantity
Enterprise IT - $50

If you work in enterprise IT and want to come, we want you here. There is a free ticket option, but we are keeping this ticket option cheap enough to simply cover the costs of your food, drink, ticket fee and chair.

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Enterprise IT - Free

If you are in enterprise IT, we want you here. We are making this easy too. We would really appreciate it if you would purchase the $50 ticket, which barely covers cost for food, drink, ticketing fee, and your chair. However, if you truly cannot get this expense approved or stomach it yourself (the lunch truly will be excellent), we still want you to attend with this ticket on us.

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Big Cloud Sales - Client Rate

If your firm is a customer of Big Cloud Sales, you get some tickets free. Select this option to purchase extra tickets.

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Cloud Vendor (non-client)

Thanks for your interest in Big Cloud Sales. We would like to have your firm subscribe to our services. Since we have not had the chance yet, we look forward to meeting you and exploring the chance to work together. Rather than charge you $1,000 for this ticket, we are charging only $499.

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